This site definitely appeals to the average person because the layout is so simple but very effective. It is a clean site with a flawless look, and someone without any technical background would definitely appreciate it. The layout makes anyone feel comfortable because it is so well done and clean looking. We feel as if we are in good hands and we know that we will be able to find anything we need on this site. Well done....
It is easy to navigate this site because all of the links are right there on the left hand side, and people without image-loading browsers can access the links via the text at the bottom which is very handy and essential for a good site. It is a good idea having a shopping cart section right in the middle of the screen because it is obvious, and all important information can be accessed by the reader easily.